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How to Use Emojis in Corporate Video Production

May 28, 2021


No one knows what exactly happened on the day the first emoji was born, but since their creation, they have become an essential part of our daily lives, as integral to communication as the alphabet. (You can even get them in all sorts of different colors now!) And now, the technology giant Apple has announced that it is going to include emoji as an integral part of its new operating system, which is expected to be released in June this year. 

Of course, if you were to ask any of the network experts, the answer would be the same: “Emoji are going to change the way we communicate forever!” Professional video production is an art, and that art is at least partially expressed through the use of stunning visuals. Today, you can generate sad faces emojis and other types which are an accepted form of visual communication used by billions of people; by combining them with video, you can create a truly unique and memorable visual experience. The key to using emojis effectively is to use them sparingly and strategically.

Adding Emojis to a Video

Emojis are everywhere these days. Various types of things you can do with emojis like from being used as expressions of emotion on text messages to becoming a major part of our online conversations, emojis are here to stay. As emojis are being used more and more in businesses, video producers are also starting to know the value of emojis in their work. The best way to incorporate emojis in your video is to add them as a part of the video itself.

Emoji is the new buzzword when it comes to video production. The same way emojis have massively replaced emoticons, emojis are replacing the traditional text characters in videos.

Emoji is the Japanese translation of the word "Picture Letter" and was conceived in 1999 by Shigetaka Kurita. They are ideograms and smileys used in electronic messages and Web pages. Emoji can be used to express emotions with text emoticons on most modern operating systems, as well as on smartphones, tablets and other mobile devices. Emoji have become very popular since 2013, especially in the world of social media. In 2014 the word emoji was added to the Oxford Dictionary Online.

Author
Pankaj Darak